Final Project Assignment Example | Topics and Well Written Essays - 1000 words - 1

Final Project - Assignment ExampleBut due to be too decrease and too heavy in the Americans highways, the product did not yield high profit and consequently the brand had to be taken rachis to Japan. In my own opinion, the Japanese considered American as the market chump because at that time the World War II had just ended and thus they considered that the vehicle would be used in transport and other commercial assignments. The new brand of Toyopet which the company considered to be accepted in the market was because the motorcar could carry a few passengers and more baggage than any other brand during 1950s. The target market in terms of demographics was in consideration of the family sizing since the product was manufactured as small brand that would not encourage a lot of passengers. The model considered psycho-graphics, the social class and lifestyle since the model was seen as a personal social class of individuals who did not give care to use it for transportation purpose s. The company, after manufacturing Toyopet Crown then stated that it was the start and new models like Toyota Prius and lexus RX 450h were coming in the future. According to my research after going through the history of Toyopet and the target market, the consumers behavior changed towards the model because the product did not offer 0-to 60- miles per hour performance as an American car and thus meaning that as the company was manufacturing the model they did not consider the environment in which it was going to maneuver in and thus concluded that the car was not engineered for the united states.The low income earners were the target market for the product since the product was small size automobile that was designed for low cost purchase and operations. Toyopet model resembled the British Ford Consul and Zephyr which were designed for a settled family with young family that needed their first car.Market target for the Toyopet Crown in terms